Firstly, it is the animal. Our organic cattle are treated with respect, no antibiotics, no hormones and no routine medicines are allowed to be used. We can guarantee no residues in our meat. Also due to non-use of herbicides and pesticides our organic farms are free from these residues. Our cattle live on the land in a totally natural environment.

Secondly, it is the grass advantage. All our organic beef cattle are raised on vegetarian grass fed diets only. Ireland is very fortunate to have a weather system influenced by the Gulf Stream, a mild climate with lots of rain. This helps our organic grass to grow all year around, giving our livestock a happy and healthy life and while also creating a wonderful eating quality in the meat.

And thirdly, Ultra-Tender® is a process developed and patented by ABP Food Group. Drawing on 40 years of experience, this process is scientifically proven to increase tenderness and consistency.

Our organic beef, raised on grass, on sustainable Irish organic farms where animal welfare is priority. The combination of this trinity of factors… succulent, flavoursome and tender Irish Beef. Every